Guideline 2.1, “Information Needed”: the demo account and Apple's questions

Apple's words

What it means

“Information Needed” is the title of the message, not a status in App Store Connect. Most often Apple needs a demo account that works, or directions to a feature.

Answer it with a reply. Apple says not to appeal “requests from App Review for additional information or documentation about your app.”

Don't resubmit to answer, either. Apple: “Resubmitting starts a new review, after which App Review can no longer reply to your previous message.”

With subscriptions, give an account with an expired subscription, so the reviewer sees “the entire purchase flow”. A one-time code at sign-in? Put it in the notes in advance, or “a call may be required”.

What caused it for us

1 rejection, 1 of our apps. The username and password we had given Apple couldn't sign in.

Nothing in the app's code was wrong.

From about 20 of our own rejections across 8 apps. A guide to what to check first, not a rate for everyone.

What to check first

1. Read Apple's question twice and list every point it asks about.
2. Delete the app, install it again, then sign in using the same username and password that App Review has. Do it today.
3. If sign-in sends a code by email or text, put that code in the notes before the review.
4. Give the account sample content and a way to the paywall.
5. Keep your backend, the server the app talks to, switched on for the whole review.

Kept for the paid guide

These three parts are in the paid guide only:

• The exact App Store Connect clicks. The App Review Information fields to update, the phone format Apple accepts, and the reply path, with no new build.
• The prompt to paste into your AI builder. A prompt that walks the demo account through a fresh install and drafts the notes for the reviewer.
• The reply to Apple. A reply that answers each point and tells the reviewer where the account and the feature are.