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Free fix page · Apple's rules checked 9 November 2026

Guideline 1.2 User-Generated Content: AI chat and posts need filter, report and block

If people can create or share content in your app, including by asking an AI to make it, Apple wants tools that stop abuse.

Apple's words

“This includes social media, user-generated content platforms, and AI content creation apps.”

Guideline 1.2

“A mechanism to report offensive content and timely responses to concerns”

Guideline 1.2

“The ability to block abusive users”

Guideline 1.2

What it means

Apple lists the tools: a filter for objectionable material, a way to report content with timely responses, blocking of abusive users, and “Published contact information”.

The filter covers what the AI writes or draws, not only what people type.

When each person chats only with the AI, and users never see or reach one another, Apple is silent on what blocking should cover. Put the question to App Review before building it, and wait for the answer, because resubmitting ends the conversation.

On 16 October 2026 Apple clarified 1.2. Its post singles out apps that “generate nudity or sexually explicit imagery”.

What caused it for us

We haven't had this rejection ourselves. This page follows Apple's current rules, checked 9 November 2026.

What to check first

  1. Can people see or contact each other in the app?
  2. Does the app make text or images with AI, and is there a filter on both the request and the answer?
  3. Can people flag any post, message or AI answer with a Report option, and does a person read those reports?
  4. If people interact, can one user block another?
  5. Can people find your support email or a contact page from inside the app?

Kept for the paid guide

These three parts are in the paid guide only:

  • The exact App Store Connect clicks. What to put in the review notes, including a second demo account when blocking can only be tried between accounts.
  • The prompt to paste into your AI builder. A prompt that audits the filter, report, block and contact tools before anything is built.
  • The reply to Apple. A reply for a new build, and one that asks Apple what blocking should cover when users never meet.